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August 11, 2008
By: DAVID SAVASTANO
Evonik Industries AG’s Coatings & Additives Business Unit is reorganizing its colorants business to position itself early in the fiercely competitive international market. Under a matrix model, market responsibility will be exercised in the future at the local level, while central marketing, technology and operation functions will be globally aligned. Dr. Hans-Peter Schaufler, head of the business unit, said, “With this new matrix organization, we’re creating a workable model for the future to strengthen our position sustainably in the colorants market.” The new Coatings & Additives Business Unit comprises five different business lines, including Adhesive Resins & Colorants, to which the Colorants business belongs.
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